Tina's Story — Born from Necessity
After completing a degree in Science of Natural Health, Tina's son was born — and he had diaper rash. She searched everywhere for a truly organic ointment, but even certified products contained as little as 5% organic ingredients.
She returned to Sweden and connected with Eila, who ran a small formulation lab. Together they created what would become All You Need Is Me — a 100% natural, 95% organic multi-use balm packed into sustainable sugarcane tubes.
Just two weeks after launching, the balm won its first award from Swedish magazine Tara Beauty in 2014. Demand from distributors was immediate. True Organic of Sweden was born.
— Tina de Sousa, Founder
A Powerhouse Collection
"A powerhouse collection that offers serious results." — Vogue US
True Organic of Sweden has earned international press attention for an unwavering commitment to organic integrity. Every formula is built on the principle that natural ingredients, when sourced well and formulated thoughtfully, work in synergy to deliver real results.
No Trends. No Fillers. No Compromise.
True Organic of Sweden does not follow beauty trends. Every product is formulated from Tina's personal wishlist — things she wanted but couldn't find. The standard is simple: the highest organic content possible, with nothing that doesn't earn its place.
Sustainability is woven into every decision. Products use sugarcane tubes instead of plastic, ingredients come from certified organic farms, and manufacturing partners are chosen for their commitment to water conservation and renewable energy.
Award-Winning, by Any Standard
All You Need Is Me has won 7 awards across its lifetime. Face It serum earned the Janey Loves Platinum Award. Each accolade reflects the same thing — organic skincare that actually works.
Four Products. Zero Compromise.
The True Organic of Sweden range is deliberately small. Each product was formulated because Tina needed it — not because trends demanded it. Face It serum, All You Need Is Me balm, Sea Me mask, and Undercover Agent deodorant cover every base of a clean, high-performance routine.
Natural ingredients work in synergy. When you strip away the fillers, what remains is more powerful — and True Organic of Sweden proves it with every formula.
Shop the Range
Discover True Organic of Sweden
Award-winning, Swedish-crafted organic skincare. Available now at Nordic Skincare.
Shop the Collection →Discover the full range at the official True Organic of Sweden website →